
Digitizing Latinx and BIPOC brands to form an e-commerce community
As a first-generation, Dominican-American who was born and raised in Brooklyn, Jennifer Gomez understood the importance of Latinx-owned small businesses from an early age. “My mother worked six to seven days a week sometimes,” says Gomez. “And so there would be a bodega owner that, once I left school at 3 p.m., I’d have to check in with him. In my neighborhood, small businesses were like pit stops on my way back home.”