Jackie Gutierrez-Jones

What do Millennials want? Welcome to the $200 billion question. And that’s no arbitrary number. According to a report by Forbes, Millennials had a collective spending power of $200 billion in 2017, and in 2018 will have the most combined spending power of any generation.

Marketers, influencers, business executives and community leaders took a closer look at the ever-growing US Hispanic population during the Hispanicize conference in Miami this month. Gen Z and the Latino economic muscle dominated the discussion, as did ways to best engage with subcultures.