As I Am - April Bowers Creative
“As I Am” is a celebration of the authentic human experience. It’s a visual ode to our skin, our curves, our scars, our abilities — because they tell a story. Your story. And your story is worth telling. For decades, advertising and society have forced us to tell only one version of this story. The impossibly flawless ideal. Someone whose authenticity has been wiped away by filters, airbrushing, and photo editing. Throughout time, that ideal has changed — from the voluptuous siren of the 50s to the gamine waif of the 90s — but the pressure to reach the unattainable has remained the same.